It's not how we travel, it's how we behave
Across Britain, the share of all journeys made by bike is static at about 2%. With some regional exceptions, cycling growth has neither matched record public investment, nor has it followed unprecedented sporting success.
Even in London, which is enjoying a cycling revival, surveys show that many more adults and children would like to saddle up, but are deterred by fear of traffic.
Policy makers tell us that keeping cyclists apart from motor traffic is the best way to ease their fears. Or could it be that paint and concrete is more politically seductive than reforming national traffic law?
Granted, Dutch style infrastructure delights those who assume that behaviour change is impossible But green or blue, all bike lanes end somewhere, and a raised kerb in Bow won't help you in Bolton.
The truth is, cycling in Britain will never reach European levels until road users learn to treat each other as equals. Meanwhile spending millions on separating bicycles from motor traffic seems perverse. Indeed, the signs are that segregation entrenches the tribalism which has alienated public support for so long.
Accordingly, we think that road transport policy should be rebalanced towards the person, not the mode. Equality and mutual respect should drive a refreshed road safety agenda with three key priorities:
We believe that bringing people together would cost less and achieve more than keeping them apart.